If you’re running a childcare business, you may be wondering how to attract more families to your program. While there are many marketing strategies you can use, one of the most effective is to use testimonials from current or past families.
Testimonials are a form of social proof, which is a psychological phenomenon that occurs when people are more likely to do something if they see others doing it. In other words, when people see that other families have had a positive experience with your childcare business, they’re more likely to trust you and enroll their own children.
There are a few different ways you can use testimonials to improve your childcare business. In this blog post, we’ll explore three of the ones we find the most effective.
- Emotional Connection- This is when a parent in the same situation comes across a testimonial that speaks to their current challenge or situation. For example, A first-time parent has fears about leaving their child at a childcare center. Seeing another family that has gone through the same thing express their love for your center and how they have transitioned into the environment may calm their nerves.
- Brand credibility- Seeing consistent testimonials of how great your childcare center is and how you have been great to the children and families can and will help new families explore your childcare services.
- Visibility- Being able to share written and video testimonials on your online outlets gives you more visibility.
If you are not collecting testimonials every month, this is your time to start. Testimonials help your business grow
without you having to say anything. This is an opportunity for people to know what you offer based on what your clientele is saying about your childcare program.
Testimonials should describe the experience at your childcare center in great detail. Collect testimonials monthly from different parents in your program.